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Tagged: NO.1

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Marketing

July 21, 2022

 by Abhishek Jhingan · Published July 21, 2022 · Last modified October 27, 2022

Being No. 1 in a Market or Category… What’s the (big) deal?

“We Must attain the No. 1 position!” ….. “It is time for our brand to become No. 1!” Why? What is it about being No. 1? Surely it is more than pride? After all,...

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  • MARKETING FOR CONSUMER HEALTHCARE/OTC BRANDS VS
    PRESCRIPTION BRANDS – Are they different?
  • The Capabilities that make a Marketing Professional
  • Successful Product Launch Strategy – a little more than “the usual”
  • The Price Conundrum – should pricing be a variable to drive your marketing strategy?
  • Being No. 1 in a Market or Category… What’s the (big) deal?

Recent Post

  • MARKETING FOR CONSUMER HEALTHCARE/OTC BRANDS VS
    PRESCRIPTION BRANDS – Are they different?
  • The Capabilities that make a Marketing Professional
  • Successful Product Launch Strategy – a little more than “the usual”
  • The Price Conundrum – should pricing be a variable to drive your marketing strategy?
  • Being No. 1 in a Market or Category… What’s the (big) deal?
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