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About Abhishek Jhingan

Practical Expertise Across Healthcare Markets

Abhishek has helped healthcare businesses overcome growth, commercialization and strategic marketing challenges across Indian and global markets for over two decades. He founded Aovantage to help companies solve marketing & business challenges using rigorous strategic thinking to create plans that deliver results. His experience spans business strategy, commercialization, brand planning, new product launches and marketing capability development for leading pharmaceutical and healthcare organizations across the globe.
This gives Aovantage a practical understanding of how healthcare businesses work – from market and customer dynamics to brand strategy, portfolio decisions, commercial execution and the realities of implementing a strategy.
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Experience Across the Healthcare Business

Abhishek's experience covers several areas of healthcare, including paediatric vaccines, women's healthcare, consumer healthcare and anti-infectives.

His work has involved both healthcare professionals and consumers, with experience in understanding customer behaviour, developing brand and portfolio strategies, shaping markets and translating strategic choices into commercial programmes.

His international experience includes working across multiple emerging markets and collaborating with global and regional teams. This provides an understanding of the challenges involved when global businesses need to adapt their products, strategies and approaches to different markets.

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Building New Businesses and
Launching Global Products

A particularly significant part of Abhishek's experience has been working on the introduction of global innovator products into India.
He led the entry of a major global pharmaceutical company into the paediatric vaccine segment in India and subsequently worked on the introduction of an innovator product in women's healthcare.
These experiences included understanding the market opportunity, customer and competitive dynamics, segmentation and positioning, developing the go-to-market approach, engaging key stakeholders, preparing commercial teams and building the capabilities and processes required to support the new business.
This experience is particularly relevant to international pharmaceutical and healthcare companies looking at India, where understanding the market and adapting a global product or business model to local realities can be critical to success.

Growing and Turning Around Businesses

Abhishek's experience is not limited to new launches. He has also worked with established brands and businesses that needed to regain momentum.

This has involved reassessing brand strategy, customer segments, positioning and value propositions, identifying the right growth levers and strengthening marketing and commercial execution.

He has also managed sizeable healthcare portfolios and worked across portfolio strategy, business planning, customer engagement and sales and marketing alignment.

The combination of launch, growth and turnaround experience provides Aovantage with a perspective that is useful across different stages of a healthcare business's growth.

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From Healthcare Leadership to Consulting

Before founding Aovantage, Abhishek spent close to two decades working within leading pharmaceutical and healthcare organisations, including leadership roles in marketing and strategy.
That experience continues to shape how Aovantage approaches consulting.
He understands the realities behind a strategy – the quality of the market information available, the choices leadership teams have to make, the pressures on marketing and commercial teams, the need to align different functions and, ultimately, the challenge of turning a plan into action.
This is central to Aovantage's approach. Strategy is not viewed as an exercise that ends with a presentation. It has to provide clear choices, solve real business problems and lead to practical action.

The Experience Behind Aovantage

Today, this experience informs Aovantage's work with healthcare businesses across growth and portfolio questions, brand building and turnaround, product launches and GTM, market entry into India, commercialization, marketing capability and broader business transformation.

This experience is complemented by a team with more than 100 years of multidisciplinary experience in the healthcare industry. The team comprises experienced consultants, research specialists and subject matter experts, bringing together the right combination of strategic thinking, analytical rigour and real-world understanding.

For a large Indian or multinational healthcare company, this brings the perspective of people who have worked through a wide range of challenges inside healthcare businesses.

For a global company considering India, it brings experience of both global healthcare organisations and the Indian market, including first-hand experience of bringing global products into the Indian market.

For growing Indian healthcare businesses, it brings the perspective of having worked across different business models, categories, markets and stages of growth.

The objective is not simply to bring experience into a consulting engagement. It is to use that experience to ask better questions, make better choices and develop strategies that work in the real world.

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