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About Us

Shape
About

Driving Sustainable Business Growth

We work with leadership teams to address important growth, marketing and business challenges – helping businesses find new opportunities, build stronger brands, launch successfully, enter new markets and transform the way they grow.

Our belief is that strategy is not a “high-level view” that has no practical use, nor is it short-term planning meant simply to generate sales for a month or a quarter. In our view, good business strategy solves real-world problems and helps ensure sustainable success for the brand or company.

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Where We Help
Healthcare Businesses

Healthcare businesses come to us at different points in their growth journey.
Sometimes the challenge is a brand that has stopped growing and needs a fresh look at its strategy, customers, positioning and commercial execution.
Sometimes it is a business asking where its next phase of growth will come from – whether through a stronger portfolio, a new therapy area, new customers, new geographies or a different route to market.
For companies launching new products, we help assess the opportunity, develop the launch and go-to-market strategy and prepare the organisation for execution.
For international pharmaceutical and healthcare companies looking at India, we help assess the market opportunity, understand the competitive and customer landscape, determine where to play and develop practical market entry strategies.
And as businesses grow and become more complex, the challenge can become broader – requiring changes in portfolios, marketing, commercial organisation, processes and ways of working. This is where business transformation becomes important.

Our Perspective on Healthcare Marketing

We believe that marketing in healthcare starts with understanding the market, customers and competitive environment, making clear strategic choices and then translating those choices into focused programs and commercial action.

This is also why we believe brand building, growth strategy, commercialization and execution cannot be looked at in isolation. The strongest businesses connect them.

Our thinking is reflected in the questions we explore through our work and our insights – from how pharmaceutical businesses can grow three times in five years, to why mature brands decline, how businesses should decide where to play, what changes as a business scales, and why brand building deserves greater attention in pharma marketing.

About
Shape
Team

Our endeavour is to let our work speak for us

Aovantage brings together more than 100 man-years of healthcare experience across pharmaceutical and consumer healthcare businesses, with experience spanning India and international markets.
Our work covers business and commercial challenges across brand building and turnaround, product launches, market entry, portfolio and growth strategy, commercialization, marketing capability and business transformation.
Our objective is to help healthcare businesses realise their potential through sound marketing and business strategy. Strategy that drives the right programmes and helps businesses achieve their goals.