Portfolio & Growth Strategy
Synergizing brands to accelerate business growth
Brand Portfolios are valuable and are instrumental in driving sustainable business growth. This depends on making the right strategic choices for each brand keeping in mind its impact on the entire brand portfolio. In deciding where to invest, evaluating new growth opportunities or expanding into adjacent therapy areas, companies need a clear understanding of the role each brand plays and how the groups of brands can maximize business performance.
At Aovantage, we partner with healthcare companies to maximize their portfolio growth strategies using our deep domain knowledge and proven frameworks. We develop practical portfolio plans to optimize resources and tap all available opportunities. This results in a clear growth road map for the portfolio with emphasis on each brand to drive long term growth for organizations.
Is Your Business Facing These Challenges?
Our Portfolio & Growth Strategy services are particularly valuable when:
Business Growth has slowed for key brands within the portfolio.
The product portfolio has become difficult to manage in terms of prioritization of resources or attention to different brands.
Mature brands have started to decline
Leadership wants to expand the portfolio with newer products to capture new opportunities.
The organisation needs a rational framework to expand into new markets or therapy areas.
Investment decisions are not clear though there are multiple growth opportunities.
The next phase of growth requires a structured road map.
How We Help
We work with leadership teams to assess portfolios, evaluate opportunities and develop commercial strategies to maximize portfolio potential. This could involve organically growing the group of brands or adding new products.
Our Expertise Includes
01.
Portfolio Strategy
We help maximize portfolio performance by analyzing the current and likely future performance of each brand, prioritising brands within the group and developing plans for each brand to work in synchronization with the others.
02.
Growth Planning
We create practical growth strategies that identify priority opportunities, define strategic choices and establish a roadmap for future expansion.
03.
Commercialization Strategy
We design commercialization strategies to maximize the market potential of existing products and portfolios while evaluating new product additions to tap into emerging business opportunities.
04.
Therapy Area Expansion
We evaluate adjacent therapy areas and identify opportunities for business expansion and long-term growth keeping in mind the strategic imperatives of the existing product portfolio
05.
Business Growth Roadmaps
We help align strategic priorities of the current portfolio being analyzed and create structured roadmaps for business growth acceleration for future investments and execution plans.
06.
Opportunity Assessment
We assess new products, markets, investment opportunities and partnerships to enable sound business decisions and reduce commercial risk.
Frequently Asked Questions
Portfolio strategy is the process of evaluating a company or a business unit’s brands, therapy or category areas, headroom for growth and various other external and internal factors to first prioritize the current brands for maximizing future business success. Accordingly, resources and plans are made for each brand and hence the portfolio.
In addition, an analysis is also done for adding new products to the portfolio. This could be because the current portfolio is not meeting business expectations or the company’s leadership wants to tap newer business opportunities outside the current range of products.
A portfolio review is useful when business growth slows, new market opportunities emerge, products mature, competitive dynamics change or leadership wants to redefine future growth priorities.
Brand strategy focuses on the long-term success of an individual brand. Portfolio strategy looks across multiple brands, products or therapy areas within a portfolio to determine how the overall business can achieve the greatest growth and return on investment.
Commercialization strategy is the way an idea or product can be made viable i.e. commercially successful to benefit the company. It defines how a new product, portfolio or business opportunity will be successfully brought to market. It includes evaluating the opportunity, defining the go-to-market approach, prioritising investments, forecasting the long-term P&L and developing the commercial roadmap required for successful execution.
Growth opportunities are identified by analyzing internal and external factors like market trends, customer needs, competitive dynamics, portfolio performance and organizational capabilities. At Aovantage, for portfolios of brands, we feel in addition, it is also important to understand the internal dynamics within the portfolio – how brands support, or at times compete with or cannibalise each other. Keeping all this in mind enables pharmaceutical and healthcare businesses to focus investments on opportunities with the greatest commercial potential
Therapy area expansion should be considered when there is a strong strategic fit with the existing portfolio, attractive market potential, organizational capability and a clear pathway to sustainable competitive advantage.
An opportunity assessment for a brand portfolio evaluates the commercial attractiveness, strategic fit, risks and investment requirements of a new product, therapy area, partnership or market opportunity. This evaluation is important before significant resources are committed.
A business growth road map lays out the way the business is likely to progress in the years to come. It includes various aspects of the business and shows the key priorities, investments and business milestones to bring the business goals to fruition. This helps the organization, in particular the leadership team to focus on key areas and make better decisions to support the business path which has been charted.
Ready to Accelerate Your Growth?
Whether you're optimising your portfolio, evaluating new opportunities or planning the next phase of business growth, we'd be pleased to discuss how Aovantage can help.