Creating Winning Marketing Plans
GROWING BUSINESS AT ACCELERATED PACE
At some point, we all need to relook our existing plans with a new lens. It maybe a few bad years which require a business to turn around, new competitors or lack of focus which has eroded market share or it may just be that current marketing ideas are not working due to changing customer preferences
AOVANTAGE consulting helps you relook your brand aspirations in prevailing market conditions & help make important “Where to Play” & “How to Win” decisions
Based on your brands key attribute’s, the right target customer groups are defined & a suitable value proposition is generated
Using our strategic marketing framework there is total cohesion between the strategy conceptualized and the marketing programs created – hence creating successful, result based plans
Our process helps ensuring each element of the marketing plan is relevant and helps drive the right goals.
Build Effective
Creating marketing plans can be an arduous task. On one hand, a part of the leadership team wants a strong strategic frame work,
Build Effective
We often hear about brands being “different” or brands being “well differentiated” from others. We assume this implies being
Build Effective
What is it about being No. 1? Surely it is more than pride? After all, businesses are not run on the basis of pride.
Devised the India Entry Strategy for a European multinational company for a range of Wellness Products
The marketing strategy for each new product launch entailed a detailed mapping of stakeholders, studying the “fit” between the prospective brands & the likely target audience and gathering key insights for the category and the brands.
A go-to-market plan was created for the launch of the brands with a well-crafted value proposition and appropriate launch vehicle.
Collaborated with a branded packaged food (healthy snacks) company to create a strategic marketing plan to increase monthly sales by 5X.
Analyzed the market & competition, business model, ongoing marketing plans & resource allocation to conceptualize practical but high impact promotional strategies suited to deliver high growth to the business.
Conducted a Strategic Marketing Workshop with a marketing team in the pharmaceutical sector. The content created for the team dealt with the fundamentals of Marketing Strategy.
The intent was to demonstrate to the team, the crucial fit between marketing strategy & actual on-ground marketing programs.
At the end, the marketing workshop defined a clear template using various components of marketing strategy to build robust brand plans
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