New Launch Planning
SUCCESSFUL NEW PRODUCT INTRODUCTION
New launches are challenging since it can be tricky gauging consumer needs for a new idea and also estimating the right marketing mix.
A product launch strategy requires a strong marketing planning process as well as nuanced thinking for estimating customer reactions to a new concept.
AOVANTAGE provides you with the framework to examine your prevailing market, use surrogate markers to gauge potential & create a Winning Launch Plan
Each stakeholder is evaluated, customers are researched & areas of success are defined to further ensure a robust marketing strategy for the launch of the new product.
Basis the insights generated and internal discussions, a comprehensive launch road map is created to give the new brand the best possible chance of success
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Creating marketing plans can be an arduous task. On one hand, a part of the leadership team wants a strong strategic frame work,
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We often hear about brands being “different” or brands being “well differentiated” from others. We assume this implies being
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What is it about being No. 1? Surely it is more than pride? After all, businesses are not run on the basis of pride.
Devised the India Entry Strategy for a European multinational company for a range of Wellness Products
The marketing strategy for each new product launch entailed a detailed mapping of stakeholders, studying the “fit” between the prospective brands & the likely target audience and gathering key insights for the category and the brands.
A go-to-market plan was created for the launch of the brands with a well-crafted value proposition and appropriate launch vehicle.
Collaborated with a branded packaged food (healthy snacks) company to create a strategic marketing plan to increase monthly sales by 5X.
Analyzed the market & competition, business model, ongoing marketing plans & resource allocation to conceptualize practical but high impact promotional strategies suited to deliver high growth to the business.
Conducted a Strategic Marketing Workshop with a marketing team in the pharmaceutical sector. The content created for the team dealt with the fundamentals of Marketing Strategy.
The intent was to demonstrate to the team, the crucial fit between marketing strategy & actual on-ground marketing programs.
At the end, the marketing workshop defined a clear template using various components of marketing strategy to build robust brand plans
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