Strategic Marketing Workshops
ENHANCE CAPABILITY
Marketing can appear extremely complicated, Strategy even more so. At AOVANTAGE consulting we create workshops to discuss the fundamentals of marketing strategy. The output of this interaction is a clear road map to create marketing plans
AOVANTAGE has a clear process to deep dive into any marketing challenge which can be learnt & applied by the team
It can be used for small business marketing workshops as well as refining go to market strategies for larger companies.
The engagement with a company and it’s teams can start with a 3-4 days marketing workshop to use the fundamentals of marketing strategy in a clear, cohesive format
The immersive marketing workshop will have minimal, important theory discussions supported with interactive brand examples
The working template is then applied by the team to their own brands to plan for their unique solution as per the intricacies of their particular market
If required, we can also assist the teams, in a role similar to that of a marketing coach, working a few days every month to facilitate a strong marketing plan whilst building strategic marketing capabilities for the persons or teams involved
Build Effective
Creating marketing plans can be an arduous task. On one hand, a part of the leadership team wants a strong strategic frame work,
Build Effective
We often hear about brands being “different” or brands being “well differentiated” from others. We assume this implies being
Build Effective
What is it about being No. 1? Surely it is more than pride? After all, businesses are not run on the basis of pride.
Devised the India Entry Strategy for a European multinational company for a range of Wellness Products
The marketing strategy for each new product launch entailed a detailed mapping of stakeholders, studying the “fit” between the prospective brands & the likely target audience and gathering key insights for the category and the brands.
A go-to-market plan was created for the launch of the brands with a well-crafted value proposition and appropriate launch vehicle.
Collaborated with a branded packaged food (healthy snacks) company to create a strategic marketing plan to increase monthly sales by 5X.
Analyzed the market & competition, business model, ongoing marketing plans & resource allocation to conceptualize practical but high impact promotional strategies suited to deliver high growth to the business.
Conducted a Strategic Marketing Workshop with a marketing team in the pharmaceutical sector. The content created for the team dealt with the fundamentals of Marketing Strategy.
The intent was to demonstrate to the team, the crucial fit between marketing strategy & actual on-ground marketing programs.
At the end, the marketing workshop defined a clear template using various components of marketing strategy to build robust brand plans
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